A Preview of the 2030s: Our Conversation with Brian and Lauren

With our upcoming webinar, Strategic Shifts for Resiliency in the 2030s Great Depression, just days away, we sat down with ITR Chief Economist Brian Beaulieu and Economist Lauren Saidel-Baker to discuss what leaders need to know ahead of the 2030s. Below is a quick look at that conversation and the themes Brian and Lauren will be exploring in depth during the webinar. 

What markets will be resilient?

Lauren: We’ve identified the markets that will hold up best during the 2030s, and a few of them may surprise people. It’s not limited to one sector. There are opportunities across industrial, service, and distribution segments.

Brian: And leaders need to know these now. You can’t just pivot in 2030. It takes time, planning, and the right capabilities.

Are companies watching the right interest rates?

Brian: Many companies say they’re interest-rate sensitive, but they don’t know which rates actually matter. If you’re watching only the Fed, you’re missing the real signals.

Lauren: The bond market sees farther into the future than most realize. Those signals are going to be incredibly important as we move toward the depression.

Is this about surviving or thriving?

Brian: Thriving. Survival shouldn’t be the goal. We want companies to build wealth and strengthen their position through the cycle.

Lauren: And time is getting short. We’re now closer to the start of the depression than the expected length of it. Preparation has to start before conditions change.

What makes this webinar different?

Lauren: No one running a business today has led through a depression. This will be a playbook for something entirely new.

Brian: You get one shot at this. There’s no redo. We want leaders to walk away knowing what signals to watch and what actions to prioritize. 

Join Us on December 9th

If you’re responsible for guiding your company, your people, or your strategy, this is a conversation you don’t want to miss!