Business leaders are increasingly focused on the economic challenges that could shape their company’s future. According to CFO Brew, boards consider the economy their biggest concern, with one-third predicting a recession by Q2 and a little more than half expecting a “soft landing.” The survey also revealed that six in ten respondents see changing economic conditions — including inflation, commodity prices, interest rate changes, and the job market — as the most influential factor on company performance in the coming year.
At ITR Economics, our evidence-based forecasts for 2026 provide clarity amid the uncertainty. Our outlook is for US GDP to grow in 2026, though slowing growth will characterize the second half of the year. However, you need to be looking deeper than GDP by examining the markets that have the biggest impact on your business. Our outlook for 2026 points to volatility and variability across markets this year, with the potential for a mild recession in some markets and accelerating growth in others. Companies that act decisively based on reliable data can avoid unnecessary losses and costly missteps. So, where are the markets that impact your business the most headed in 2026?
Too often, the price of inaction is underestimated. Failing to prepare for inflation swings, sharp changes in commodity prices, or interest rate adjustments can result in missed revenue targets, strained budgets, and reduced competitiveness. By ignoring early warning signs or relying on outdated models, organizations risk falling behind their peers.
For over 70 years, ITR has empowered clients with actionable forecasting, tailored consulting, and timely market updates. Our approach helps you anticipate threats and opportunities, so that you can transform economic volatility into business advantage. Whether you are strategizing for hiring, budgeting, or investment, our expertise gives you an edge in a rapidly changing environment.
Our clients benefit from:
By leveraging our insights, companies position themselves to weather downturns and capitalize on periods of growth rather than reacting after the fact.
The findings shared by CFO Brew highlight the urgency for boardrooms to turn concern into strategic action. With ITR Economics’ tailored outlook for your business, you can confidently prepare for the years ahead. The cost of failing to act can be measured in lost opportunities and diminished resilience, but the value of partnering with ITR Economics is stronger planning, better outcomes, and profitability protection.
Prepare your company to thrive through every economic cycle by making proactive choices now.
Call 603-796-2500 or contact us to discuss how we can help you turn your board’s concerns into a blueprint for success in 2026 and beyond.