Let’s be honest. Most companies don’t have perfect data. Maybe your sales reports only go back a few years. Maybe the numbers are inconsistent. Or maybe they just don’t tell the whole story. That’s okay. You can still make smart, strategic decisions about the future.
At ITR Economics, we work with businesses across many industries and often see this same challenge around data. When businesses recognize that their company-level data isn’t complete or fully reliable, one of the best ways forward is to look outward. End-use market forecasting is a powerful way to build a consulting program that supports better planning and decision-making.
Your products and services probably serve more than one market. A company that makes sprockets could have their products end up in markets like Agriculture, Automotive, or Construction. Each of those markets may be showing its own trends: some growing, some slowing, some holding steady, and some contracting. By forecasting multiple end-use markets, you gain a clearer view of where your biggest opportunities and risks really are.
This approach helps you:
It’s not just about knowing what’s happening. It’s about understanding where to focus next.
We start by mapping how your business fits into the larger economy. Which markets depend on your products and services? What datasets best reflect those markets? Once we know these answers, we apply ITR Economics’ proven forecasting methodology to each of these markets.
Once you have forecasts for your key end-use markets, the path forward becomes much clearer. These forecasts provide a solid foundation for strategic decisions and effective resource management. Knowing where each market is headed allows you to act early by adjusting budgets, reallocating resources, and pursuing opportunities before competitors do. Even if your historical data isn’t perfect, you can still plan with confidence.
Your historical data doesn’t always need to be flawless to partner with us and build a strong strategy. By forecasting multiple end-use markets, you gain the clarity to see where growth is coming, where to focus your resources, and how to stay one step ahead.
Contact us today to understand how we can help your business.