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How Can the Trends Report™ Help My Business Plan for the Future?

With the right business planning strategies, your company’s highs can be even higher, and you can avoid the most disastrous of lows.


Your business will experience multiple highs and lows through the years. It’s all part of the ebb and flow of the business cycle. However, with the right business planning strategies, your company’s highs can be even higher, and you can avoid the most disastrous of lows. But how can you predict the future to see what is coming next?

Trends Report Overview

Seeing the future is ITR Economics’ specialty. ITR’s Trends Report™ includes a multitude of tools to help your business, and utilizing them is the perfect way to see the future and plan a full business cycle ahead.

The Trends Report is an industry-leading publication that provides 45+ articles with economic forecasts, insights, and strategies, for the US economy and other world economies.

Better yet, the Trends Report gives you in-depth analysis of industries and markets three years into the future. Our three-year forecasts show you your markets’ current business cycle phase, as well as where they will be in three years’ time.

Be Proactive, Instead of Reactive, With Your Business

By knowing where your company is in the business cycle and which direction your industry and markets are headed, your leadership team can be proactive rather than reactive.

The Trends Report helps you plan ahead by helping you understand which of the four business cycle phases your markets will be in, and when. ITR Economics also provides Management Objectives™ for each phase. Not sure how to get back on track when coming out of a recessionary phase? Or maybe you’re not quite sure how to best capitalize on a rapid spike in market growth? You will now see these situations coming, and our Management Objectives will provide you a checklist of key tasks to be accomplished for each.

[ Further Reading: How Does the Trends Report Help Identify Markets for Growth? ]

This readiness will keep you one step ahead of your competitors. Now you will know when to be hiring (so you are ready for the busiest times), when to invest in your company (so you have no obstacles to your growth), and when to cut costs or reduce advertising (so you can save money when needed).

The Trends Report is a hub for dozens of helpful articles and insights, but not everyone has the time to read every article in the portal. If you only had time to read one article a month, we would highly recommend the Executive Summary.

The Executive Summary comes directly from our Leadership Team and is ITR’s response to the biggest talking points about the economy.

With the Trends Report in hand, you will not only be able to put together an effective action plan for the present – you will know exactly what you should be doing down the line. If you are interested in learning more about how you can see the future and plan a full business cycle ahead, take a test drive and sign up for a 30-day free trial of the Trends Report.

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