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Top Three Reasons to Benchmark Yourself Against Your Total Market

Determine if you are outperforming your market Determine if you are underperforming your market Identify the growth potential of your current market mix Simply put, those are ...
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The Importance of Sales Forecasting

When we ask our clients why they are using our consulting services, the most common response is "strategic planning." But what do they mean by that?
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The Value of a Market Forecast

If you were in a meeting and your boss asked you which markets you should target in your five-year plan, what would give you confidence as you answer the question?
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2008 Great Recession – Were You Prepared?

In January of 2006, our CEO, Brian Beaulieu, wrote his Executive Summary for what was then called the EcoTrends (today the Trends Report™). It wasn’t an easy article to write. ...
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Forecasting the ITR Way vs. the Way You Were Taught

Anyone who has graduated with a business degree, worked in finance, or held a senior management position has general knowledge of regression analysis forecasting techniques, ...
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Transparency = Trust: The Getting Naked Approach

Have you ever noticed that all forecasters think they are right, and then when they are not, it’s okay because, after all, they are just forecasters, not fortunetellers?
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